Sharing…what you post on BLOG!!

In the 1990s people connected through online chat rooms and belonged to communities. From that came Instant Messaging, which allowed people to talk privately one-on-one by typing messages to each other over the Internet. Eventually people began to connect on the Internet by creating online profiles on sites like MySpace and Facebook. Also, People began “blogging” that posting online diaries on sites like “Mini-blog” such as Xanga, or Twitter (Twitter is the earliest famous blogger in US) or “Micro Bolg” such as 新浪微博 (which launched at Aug 2009).

Useful of Blogging
Blogging gives people a chance to keep an online diary, it is public! People may start share photos, pictures and topic-specific on blogs, such as opinion of TV program, travel stories…Ever want to write your own column, or have something to say and want others to read it. There are several ways blogs can be used, for example, some people use blogs as online journals or devoted to specific themes of interest.

Ref:
1) Twitter http://twitter.com/
2) 新浪微博 http://t.sina.com.cn/
3) Xanga http://hk.xanga.com/
4) http://hk.knowledge.yahoo.com/question/question?qid=7010050400812
5) http://www.four-h.purdue.edu/ncrvf/documents/TechandSocialNetworkLessonPlan.doc
6)http://hk.wrs.yahoo.com/_ylt=A8tU3wfUtzBMGgsAWo_wzAt.;_ylu=X3oDMTBydHBna29zBHNlYwNzcgRwb3MDMwRjb2xvA2hraQR2dGlkAw--/SIG=1266g1bmp/EXP=1278347604/**http://sidekick.myblog.hk/archives/2010/03/09/1633

Social Networking – Good OR Bad?!

Social networking sites are not really bad, they are all simply communicating tools. In fact, all aspects are in the rule that when used properly, they can be very useful. However, when used improperly, they can be very dangerous and potentially cause harm.

Trust is defined in (Mayer, Davis, and Schoorman, 1995) as “the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control that other party”

When people join social networking sites, they begin by creating a profile, then make connections to existing friends as well as those they meet through the site. A profile is a list of identifying information. It can include your real name, or a pseudonym. It also can include photographs, birthday, hometown, religion, ethnicity, and personal interest. Members connect to others by sending a “friend” message, which must be accepted by the other party in order to establish a link. “Friending” another member gives them access to your profile, adds them to your social network, and vice versa.

Benefits:
1) Help youth find their personal identity
2) Create a sense of independence
For example: Youth gain a sense of independence from their parents through using these sites, and this independence is good! All aspects of parenting, parents need to be active participants in these parts of their lives as well.
3) Communicate with friends For example: Shy people have a chance to reach out and make connections.
4) Gain a sense of belonging to a group
5) Develop critical thinking and argumentation skills
6) Find support from online peer groups

Dangers
1) Predators (lurking on the Web)
2) Burglars, Identity Thieves, Sexual Predators (Privacy)
3) Cyber-bullying (size, speed, and strength do not come into play on the Web, anyone can be a bully and anyone can be a victim of cyber-bullying)
4) Undesired Attention (Youth may also find that the pictures they put out on the Web, or the comments they posted brought them undesired attention, either positive or negative.)

Ref.:
1) http://www.four-h.purdue.edu/ncrvf/documents/TechandSocialNetworkLessonPlan.doc
2) http://scholar.google.com.hk/scholar?q=facebook&hl=zh-TW&lr

Social Network - One type of online presence

Online marketing is developing very rapidly, since companies, brands know the benefits of it.

Generally, benefits showed by 5S (Smith & Chaffey).
SELL; SPEAK; SERVE; SAVE; SIZZLE.

However, what companies gain, depends on what type of online presence.
Social Network or Community Site is one type of online presence.
Social Network build connection between a group of people, they may share whatever they want. That is goes beyond geographic or culture.

When business people desire the benefits of Serve and Sizzle, they could use social network, since this is reaching a large number of people.
Serve - Get closer to customers. The network maybe members of companyies, so that members able to communicate each others also to companies.

Sizzle - Extend the brand online. Community or network is able to "spread" the advantages of a brand to each other rapidly and closely. That maybe some sharing. This similar "to word of mouth".

Online business people need to choose carefully about the type of online presence to get certain benefits.

Social Media Revolution 2010

I have come across this "Social Media Revolution 2010" by searching "Social Network Marketing" web sites and videos from the big G.

It's simple but deliver a clear message that Social Media is extramely hot right now and is changing the world dramatically, just like a revolution. Actually many statistic data are shown to support this point of view, here some of facts:

Wikipedia has more than 14 million articles writtern by 75,000 contributors in 260 languages, and viewed by 684 million views;

YouTube is the 4th most visited site on the Internet and it's the No. 2 search engine on the web, only surpassed by Google;

Facebook has over 350 million active users on a global basis - A 40% increase in 6 months; The average user spends more than 55 minutes a day on Facebook; More than 700,000 local businesses have active Facebook pages; Purpose-built fan pages have created more than 5.3 billion fans;

Nyppex puts the implied value of twitter with 1.13 billion dollars, and Linked in with 1.25 billion dollars and Facebook with 7.6 billion dollars;

Social media has taken over pornography as the No. 1 activity on the web.

Therefore, socail media is not just a fad, it's ......revolution!

SWOT Analysis for Social Networking Services

It is great time to talk about SWOT, for social Networking Services. We use more time to enjoy this service to express our opinion, experience. Before SWOT analysis of Social Networking Service, I think we need to understand the definition of social networking and list of Social Networking Wesites. It is helpful to work on a SWOT analysis of social networking services.

Strengths:
• Social sites provide better ways to keep in touch with our classmates, friends and family.
• Creating your network of contacts goes beyond geographical and cultural differences as you get to know and meet people.
• Procuring information on a specific subject is faster and easier.
• It leverages to reach more and more people with less effort to spread the words.

Weaknesses:
• It is very personal. To ensure you get the best out of social networking service as a channel, these efforts should handled by individuals who MUST understand the company.
• Because the channel is in continuous change and improvement, this means that companies have to adapt effectively and promptly.

Opportunities:
• Your efforts in Social media, together with the effort of your following may mean that your audiences become your best sales people.
• Because Social media is for everyone, sooner or later you’ll come across people you never though of as your client. This opens the doors to building new relationships but also to valuable feedback.

Threats:
• You can sometimes forget that the whole world can see your information. This might be your address, age, name, phone number.
• Identity theft and fraud are two bothersome concerns that have come out of social networking sites.

(Accessilbe on http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php)

Social Networking - Definition

A social network is a map of the relationships between individuals, indicating the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. The analysis of social networks (sometimes called network theory) has emerged as a key technique in modern sociology, anthropology and organizational studies, as well as a popular topic of speculation and study. Research in a number of academic fields have demonstrated that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

Social networking also refers to a category of internet applications to help connect friends, business partners, or other individuals together using a variety of tools.

(Assessible on http://www.wordiq.com/definition/Social_networking)

How to build your brand with Facebook

Last time, i introduce you the tips on twitter promotion and this time i would like to share a video on how to build your brand with Facebook

As you can see on video, Facebook can assist your brand or company building up a community for one to many and from many to many, like a virus!They can share their comments with the other (all their friends), as a company itself they can build up vote board to collect peoples idea and improve your service or quality. Of course, you can organize a event to invite all your "Likers" to reinforce and retain he relationship between you and your customers.Okay.....


Here we go~