I believe you must heard of this phase in cantonese: " Doing business related to women/ lady is easy". i think so because i work in beauty centre. they really spend tens of thousand to maintain their appearance wellness.
Hence, i find the research it might benefit to you if women is your target audience/ customer! unfortunately, the research base is in US. By the might you might find some insights of the realtionship between women and social medium.
You can get informations of :
1. Women's proportion in different social medium
2. Active rate in different generation
3. Behavior in social media
4. Topic women are most interest
5. Reason why they use social media
The first Sun Zi Rule is realization, whatever your target, your competitors; to get those info in order to win your war. If your company or your friend's company target on women, don't hesitate to let them know!
reference: http://www.flowtown.com/blog/women-and-social-media
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