SWOT Analysis for Social Networking Services

It is great time to talk about SWOT, for social Networking Services. We use more time to enjoy this service to express our opinion, experience. Before SWOT analysis of Social Networking Service, I think we need to understand the definition of social networking and list of Social Networking Wesites. It is helpful to work on a SWOT analysis of social networking services.

Strengths:
• Social sites provide better ways to keep in touch with our classmates, friends and family.
• Creating your network of contacts goes beyond geographical and cultural differences as you get to know and meet people.
• Procuring information on a specific subject is faster and easier.
• It leverages to reach more and more people with less effort to spread the words.

Weaknesses:
• It is very personal. To ensure you get the best out of social networking service as a channel, these efforts should handled by individuals who MUST understand the company.
• Because the channel is in continuous change and improvement, this means that companies have to adapt effectively and promptly.

Opportunities:
• Your efforts in Social media, together with the effort of your following may mean that your audiences become your best sales people.
• Because Social media is for everyone, sooner or later you’ll come across people you never though of as your client. This opens the doors to building new relationships but also to valuable feedback.

Threats:
• You can sometimes forget that the whole world can see your information. This might be your address, age, name, phone number.
• Identity theft and fraud are two bothersome concerns that have come out of social networking sites.

(Accessilbe on http://www.channelship.ie/blog/post-570-social-media-swot-analysis-whats-your-opinion.php)