I believe you must heard of this phase in cantonese: " Doing business related to women/ lady is easy". i think so because i work in beauty centre. they really spend tens of thousand to maintain their appearance wellness.
Hence, i find the research it might benefit to you if women is your target audience/ customer! unfortunately, the research base is in US. By the might you might find some insights of the realtionship between women and social medium.
You can get informations of :
1. Women's proportion in different social medium
2. Active rate in different generation
3. Behavior in social media
4. Topic women are most interest
5. Reason why they use social media
The first Sun Zi Rule is realization, whatever your target, your competitors; to get those info in order to win your war. If your company or your friend's company target on women, don't hesitate to let them know!
reference: http://www.flowtown.com/blog/women-and-social-media
Sunday, July 18, 2010
Give your Facebook Fan Page a name
How to give a fan page a name, a user-friendly name?
It is the facebook fan page from Dr Pro & Dr reborn, do you think it's name is too long to remember?
Actually, when your Facebook Fan Page has gotten at least 25 fans, you'll be able to create a user-friendly URL for it. Go to the Facebook Username page. Choose your Facebook Fan Page and give it the username you want it to have.
Having a user-friendly URL makes it easier to promote your Facebook Fan Page.
Imagine it's name be changed to www.facebook.com/drpro, how easy to let public to remember!
resource from http://sbinfocanada.about.com/od/socialmedia/a/facebookfanpage.htm
It is the facebook fan page from Dr Pro & Dr reborn, do you think it's name is too long to remember?
Actually, when your Facebook Fan Page has gotten at least 25 fans, you'll be able to create a user-friendly URL for it. Go to the Facebook Username page. Choose your Facebook Fan Page and give it the username you want it to have.
Having a user-friendly URL makes it easier to promote your Facebook Fan Page.
Imagine it's name be changed to www.facebook.com/drpro, how easy to let public to remember!
resource from http://sbinfocanada.about.com/od/socialmedia/a/facebookfanpage.htm
Tuesday, July 13, 2010
What does social network represent?
Social Network build connection between a group of people, they could share, communicate, find someone even find a brand, etc.
Besides, social network represent type on online presence. This is one of the method used by company to reach/ presensent their own company, in order to get certain benefits.
Social network also is a type of business model, it always provide a platform free . How does it run business that provide things free? It attracts most people to join the group with "free" then it start to attract advister, e.g. Facebook, MySpace,etc
Social network help to present growth of technology. Most people have social networking everyday in mobile phone, it need to thank for telecommunications carriers invested significant resources into wireless technologies and the new kinds of content for mobile devices.
Future of social network is difficult to predict, however, teens will be important part in future. A lot of scholar mentioned that teens are choosing sites as educational tools rather than banning them. We already see the future of social network.
Besides, social network represent type on online presence. This is one of the method used by company to reach/ presensent their own company, in order to get certain benefits.
Social network also is a type of business model, it always provide a platform free . How does it run business that provide things free? It attracts most people to join the group with "free" then it start to attract advister, e.g. Facebook, MySpace,etc
Social network help to present growth of technology. Most people have social networking everyday in mobile phone, it need to thank for telecommunications carriers invested significant resources into wireless technologies and the new kinds of content for mobile devices.
Future of social network is difficult to predict, however, teens will be important part in future. A lot of scholar mentioned that teens are choosing sites as educational tools rather than banning them. We already see the future of social network.
Social Network - Business Model
A lot of social networks are free of charge, e.g Twitter, Facebook.
According to investment of Facebook, there is around 4.5 billion user of Facebook and around 1 billion user of Twitter.
Not a long time ago, we've heard a rumor about Facebook charge money for membership.
And a big noise of user about this. Companies such as MySpace and Facebook sell online advertising on their site. Their business model is based upon large membership count, and charging for membership would be counterproductive.Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide.
Social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the suppliers and the consumers of content. This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high.
If Facebook is really charge money for the membership, it may probably lose a large number of member and so as the advertiser.
Besides, social network is affecting different aspect. This is an example that we could easily find book teaching you how to use Twitter and Facebook
Reference
http://en.wikipedia.org/wiki/Social_network_service
http://facebook.com
http://twitter.com
Books:
Sams Teach Yourself Twitter in 10 Minutes
Sams Teach Yourself Facebook in 10 Minutes
According to investment of Facebook, there is around 4.5 billion user of Facebook and around 1 billion user of Twitter.
Not a long time ago, we've heard a rumor about Facebook charge money for membership.
And a big noise of user about this. Companies such as MySpace and Facebook sell online advertising on their site. Their business model is based upon large membership count, and charging for membership would be counterproductive.Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide.
Social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the suppliers and the consumers of content. This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high.
If Facebook is really charge money for the membership, it may probably lose a large number of member and so as the advertiser.
Besides, social network is affecting different aspect. This is an example that we could easily find book teaching you how to use Twitter and Facebook
Reference
http://en.wikipedia.org/wiki/Social_network_service
http://facebook.com
http://twitter.com
Books:
Sams Teach Yourself Twitter in 10 Minutes
Sams Teach Yourself Facebook in 10 Minutes
Sunday, July 11, 2010
Social Networking Services in Life~
Background
The technique of Web 2.0 is a trend in WWW technology, and marks the new generation of web-based communities such as social networking sites, wikis and blogs, which aim to facilitate creativity, collaboration, and sharing among users. Web 2.0 boosts the development of social networking services, which build online social networks for people communicating and sharing their interests and activities.
Function of SNS
Social networking services (SNS) are the fast-growing type of social software in both Internet and in company’s Intranets. They are the application systems offer users functionalities for 1) identity management (to find someone, to build a common context or to stay informed about the other) such as in the form of profile and enable to 2) keep in touch can be split in direct communication or exchange with someone and indirect communication is a need for contact management with other users.
SNS are a mix of different functions supporting matchmaking, direct and indirect communication. Fig. 1 is the process of IT supported social networking for reference.
Communicating tools
Base on the communicating tools are from face to face talking directly, then was icq, MSN and qq that via digital equipment; Facebook, MySpace, Flickr and YouTube are some notable social networking websites; 微博, xanga, Twitter and blogger of google are famous blogging service that is used to send “updates” to the personal network via web or cell phone.
Conclusion
Referring to the quantitative research took place from December 5, 2007 to January 31, 2008 and the result on Fig. 2 we can find that the item of keeping contact (awareness about the own contacts, exchange with them) was esteemed most important by the users.
Reference :
1) http://portal.acm.org/citation.cfm?id=1242572.1242685
2) http://www.kooperationssysteme.de/docs/pubs/RichterKoch2008-coop-sns.pdf
The technique of Web 2.0 is a trend in WWW technology, and marks the new generation of web-based communities such as social networking sites, wikis and blogs, which aim to facilitate creativity, collaboration, and sharing among users. Web 2.0 boosts the development of social networking services, which build online social networks for people communicating and sharing their interests and activities.
Function of SNS
Social networking services (SNS) are the fast-growing type of social software in both Internet and in company’s Intranets. They are the application systems offer users functionalities for 1) identity management (to find someone, to build a common context or to stay informed about the other) such as in the form of profile and enable to 2) keep in touch can be split in direct communication or exchange with someone and indirect communication is a need for contact management with other users.
SNS are a mix of different functions supporting matchmaking, direct and indirect communication. Fig. 1 is the process of IT supported social networking for reference.
Communicating tools
Base on the communicating tools are from face to face talking directly, then was icq, MSN and qq that via digital equipment; Facebook, MySpace, Flickr and YouTube are some notable social networking websites; 微博, xanga, Twitter and blogger of google are famous blogging service that is used to send “updates” to the personal network via web or cell phone.
Conclusion
Referring to the quantitative research took place from December 5, 2007 to January 31, 2008 and the result on Fig. 2 we can find that the item of keeping contact (awareness about the own contacts, exchange with them) was esteemed most important by the users.
Reference :
1) http://portal.acm.org/citation.cfm?id=1242572.1242685
2) http://www.kooperationssysteme.de/docs/pubs/RichterKoch2008-coop-sns.pdf
Comparison of Facebook and MySpace
The reasons why to compare the two social networking sites, Facebook and MySpace because they have both similarities and differences. Both sites are very popular, with millions of members and also attract the same segmentation of primarily 18 to 30 years old.
History
Facebook - Facebook is the most popular social networking website nowadays, and it launched in February 2004 and operated and privately owned by Facebook, Inc. Users can add people as friends, send messages, and update their personal profiles to notify friends about themselves.
MySpace – MySpace have been became the most popular social networking site in the United States in June 2006, however the major competitor Facebook.have instead it’s first of Networking Website.
Level of customization
Facebook - Only allows plain text.
MySpace - Allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS).
Levels of privacy concern
Facebook - Members expressed significantly greater trust in both Facebook and its members, and were more willing to share identifying information.
MySpace - Members reported significantly more experience using the site to meet new people.
Frequency and type of use
No significant differences were found between Facebook and MySpace for frequency or type of use.
55% of Facebook members and 60% of MySpace members access the site every day.
82% of Facebook members report updating their profile “once in a while,” as do 72% of MySpace members.
Reference:
http://scholar.google.com.hk/scholar?q=facebook&hl=zh-TW&lr
Facebook:
1) http://www.facebook.com/
2) http://en.wikipedia.org/wiki/Facebook
3) http://www3.interscience.wiley.com/journal/117979349/abstract?CRETRY=1&SRETRY=0
MySpace:
1) http://www.myspace.com/
2) http://en.wikipedia.org/wiki/MySpace
History
Facebook - Facebook is the most popular social networking website nowadays, and it launched in February 2004 and operated and privately owned by Facebook, Inc. Users can add people as friends, send messages, and update their personal profiles to notify friends about themselves.
MySpace – MySpace have been became the most popular social networking site in the United States in June 2006, however the major competitor Facebook.have instead it’s first of Networking Website.
Level of customization
Facebook - Only allows plain text.
MySpace - Allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS).
Levels of privacy concern
Facebook - Members expressed significantly greater trust in both Facebook and its members, and were more willing to share identifying information.
MySpace - Members reported significantly more experience using the site to meet new people.
Frequency and type of use
No significant differences were found between Facebook and MySpace for frequency or type of use.
55% of Facebook members and 60% of MySpace members access the site every day.
82% of Facebook members report updating their profile “once in a while,” as do 72% of MySpace members.
Reference:
http://scholar.google.com.hk/scholar?q=facebook&hl=zh-TW&lr
Facebook:
1) http://www.facebook.com/
2) http://en.wikipedia.org/wiki/Facebook
3) http://www3.interscience.wiley.com/journal/117979349/abstract?CRETRY=1&SRETRY=0
MySpace:
1) http://www.myspace.com/
2) http://en.wikipedia.org/wiki/MySpace
MSN vs. QQ
Online Instant messaging (IM) system began to take off with ICQ (1996). According to the figure from Nielsen 2006, the first three IM systems and their market share are AOL (53 million, 51.4%), MSN (27 million, 26.2%), and Yahoo! (22 million, 21.4%).In China market, IM began with QQ in 1999. The initiator of QQ was inspired by ICQ. It is simply a Chinese version of ICQ and provides almost the same functions as MSN.
Ref.:
1) http://sersc.org/journals/IJSIA/vol2_no4_2008/9.pdf
2) http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=icq%2C+msn%2C+qq&button=%26nbsp%3B
Ref.:
1) http://sersc.org/journals/IJSIA/vol2_no4_2008/9.pdf
2) http://en.wikipedia.org/w/index.php?title=Special%3ASearch&search=icq%2C+msn%2C+qq&button=%26nbsp%3B
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